1. Name and contact details of the controller and the company data protection officers

This data protection information applies to data processing by:

DyeMansion GmbH,
Robert-Koch-Straße , 82152 Planegg, Germany,
Phone: +49 (0)89-4141705 00
Fax: +49 (0)89-4141705 11

Responsible person: The responsible person is Rahel Damaschun, contactable at DyeMansion GmbH, Robert-Koch-Straße 1, 82152 Planegg or, respectively can be contacted under

2. Collection and storage of personal data as well as type and purpose of their use

a) When visiting the website
Please note that when you visit our website, information will be sent automatically by the browser used by your device to the server of our website. This information is temporarily stored in a so-called log file. The following information is gathered without your assistance and stored until automated deletion:
– IP address of the requesting computer,
– Date and time of access,
– Name and URL of the retrieved file,
– Website from which access is made (referrer URL),
– The browser used and, if applicable, the operating system of your computer as well as the name of your access provider.

The mentioned data will be processed by us for the following purposes:
– Ensuring a smooth connection of the website,
– Ensuring comfortable use of our website,
– Evaluation of system security and stability as well as for other administrative purposes.

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f DSGVO.
Our legitimate interest results from the purposes listed above for data collection. In no case we use the collected data to the purpose to draw conclusions about you. In addition, when you visit our website, we use cookies and analysis services. Further explanations can be found under point 4 and 5 of this data protection declaration.

b) When registering for our newsletter
As far as you have expressly given your consent to Art. 6 para. 1 sentence 1 lit. a DSGVO, we use your email address to regularly send you our newsletter. In order to receive the newsletter, the disclosure of an email address is sufficient. You can unsubscribe at any time, for example via a link at the end of every newsletter. Alternatively, you are also welcome to unsubscribe at any time by sending an email to

c) When using our contact form
If you have any questions, please do not hesitate to contact us via a contact form provided on the website. The disclosure of a valid email address is required so that we know who sent the request and to be able to answer them. Further information can be provided voluntarily.
The data processing for the purpose of contacting us is based on Art. 6 para. 1 sentence 1 lit. a DSGVO and your voluntary consent. The personal data collected by us for the use of the contact form will be automatically deleted after your request has been processed.

3. Passing on of data
Please note that a transfer of your personal data to third parties will not take place for other purposes, unless otherwise mentioned below.

We will only pass on your personal data to third parties if:
– We have your express consent pursuant to Art. 6 para. 1 sentence 1 lit. a DSGVO,
– The transfer pursuant to Art. 6 para. 1 sentence 1 f DSGVO for assertion, exercise or defense of legal claims is necessary and there is no reason to believe that you have an overwhelming interest worthy of protection in the non-disclosure of your data,
– In the event that for the transfer in accordance with Art. 6 para. 1 sentence 1 lit. c DSGVO there is a legal obligation,
– This is legally permissible as well as necessary in accordance with Art. 6 para. 1 sentence 1 lit. b DSGVO for the processing of contractual relationships with you.

4. Cookies
We would like to inform you that we use cookies on our website. These are small files that are automatically created by your browser and stored on your terminal device (e.g. laptop, tablet, smartphone or similar) when visiting our website. Cookies do not damage your terminal device, do not contain viruses, Trojans or other malware.
Information is stored in the cookie, which results in each case in connection with the specifically used terminal device. However, this does not mean that we have received direct knowledge of your identity.
The use of cookies serves on the one hand to make the use of our offer more pleasant to you. For example, we use so-called session cookies in order to recognize that you have already visited individual pages of our website. These will be deleted automatically after leaving our site. In addition, for optimizing user-friendliness, we also use temporary cookies, which are stored for a certain specified period of time on your terminal device. If you visit our website again to make use of our services, it is automatically recognized that you have already been with us and what entries and settings have been made by you. The advantage is that you do not have to enter them again.
On the other hand, we use cookies to statistically monitor the use of our website and for the purpose of optimizing our offer to you (see point 5). These cookies enable us to automatically recognize that you have already visited our website the next time you visit us. These cookies are automatically deleted after a defined period of time.

The data processed by cookies are required for the above-mentioned purposes safeguarding our legitimate interests and those of third parties pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO. Most browsers automatically accept cookies. However, you can configure your browser that no cookies are stored on your computer or a message always appears before a new cookie is created. Further, the complete deactivation of cookies can lead to the fact that you cannot use all functions of our website.

5. Analysis tools

a) Tracking tools
The tracking measures listed below and used by us are carried out on the basis of Art. 6 para. 1 sentence 1 lit. f DSGVO. With the tracking measures that will be used, we want to develop a need-based design and continuous optimization of our website.
On the other hand, we use the tracking measures in order to record the use of our website statistically and to evaluate it for the purpose of optimizing our offer to you. These interests are considered justified in the sense of the above provision. The respective data processing purposes and data categories are to be selected from the corresponding tracking tools.

i) Google Analytics (data protection authorities require a conclusion for an order data processing agreement for permissible use of Google Analytics. A corresponding template is offered on the following website: offered by Google.). For the purpose of demand-oriented design and continuous optimization of our pages we use Google Analytics, a web analysis service of Google Inc. ( (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”).
In this context, pseudonymized user profiles are created and cookies (see point 4) are used. The information generated by the cookie about your use of this website such as
– Browser type/version,
– The operating system used,
– Referrer URL (the previously visited page),
– Host name of the accessing computer (IP address),
– Time of the server request,
is transferred to a Google server in the USA and is stored there. The information is used to evaluate the use of the website, to compile reports about the website activities and to generate further reports with the use of the website and internet related services for purposes of market research and demand-oriented design of these internet pages. This information may also be passed on to third parties, insofar as this is required by law or insofar as third parties process this data in the order. Under no circumstances your IP address will be compared with other data from Google. The IP addresses are anonymized so that an assignment is not possible (IP masking).
You may refuse the use of cookies by selecting the appropriate settings on the browser software; however, we would like to point out that in this case you may not use all functions of this website to their full extent. In addition, you can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (
As an alternative to the browser add-on, especially for browsers on mobile terminal devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie is set that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and will not be deleted on your device. If you delete the cookies in this browser, you must refresh the opt-out cookie again.
Further information on data protection in connection with Google Analytics can be found on the Google Analytics Help website (

ii) Use of leadfeeder:
Simultaneously with the use of Google Analytics, this website uses the Leadfeeder service operated by Liidio Oy, Mikonkatu 17, 0100 Helsinki, Finland. Leadfeeder accesses the list of IP addresses of website visitors provided by Google Analytics in the evaluation and links the list of IP addresses with information about the companies found on the Internet under these IP addresses. Due to the shortening of the IP addresses of website visitors already carried out when using Google Analytics, a direct personal reference is not established. A personal reference can be presumed when viewing the linked company information.

iii) Google Adwords Conversion Tracking
In order to statistically record the use of our website and for the purpose of optimization of our website for you, we also use Google Conversion Tracking. Google Adwords sets a cookie (see point 4) to your computer, provided you have reached our website via a Google ad. These cookies lose their validity after 30 days and do not serve to personal identification. If the user visits certain pages of the Adwords customer’s website and the cookie has not yet expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Adwords customer receives a different cookie. Therefore, cookies cannot be traced via the websites of Adwords customers. The information collected using the conversion cookie is used to generate conversion statistics for Adwords customers, who have opted for conversion tracking. Adwords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you do not receive information that personally identifies users. If you do not wish to participate in the tracking process, you can also refuse the setting of a required cookie, e.g. via a browser-setting that generally deactivates the automatic setting of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain “”. Google’s Privacy Policy for conversion tracking can be found here (

iiii) Matomo
We use the open source software Matomo for analysis and statistical evaluation of the use of the website. Cookies are used for this (see point 4). The information generated by the cookie about the use of the website is transmitted to our servers and is summarized in pseudonymous user profiles. The information is used to evaluate the use of the website and to ensure that our website is designed to meet your needs. The information will not be passed on to third parties. Under no circumstances the IP address will be associated with other data relating to the users. The IP addresses are made anonymous so that an assignment is not possible (IP-Masking). Your visit to this website is currently recorded by Matomo web analysis. Click here ( in order to stop recording your visit.

6. Social Media Plugins
We use social plugins of the social networks Facebook, Twitter and Instagram on our website on the basis of Art. 6 para. 1 sentence 1 lit. f DSGVO to make our law firm better known. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the DSGVO. The responsibility for data protection-compliant operation is ensured by their respective providers. We integrate these plugins via the so-called two-click method in order to guarantee the best possible protection for our visitors on the website.

a) Facebook
On our website we use social media plugins from the social network of the Facebook Inc. (“Facebook”) to make their use more personal. For this we use the “LIKE” or “SHARE” button. This is an offer from Facebook.
When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to Facebook’s servers. The content of the plugin is transmitted directly from Facebook to your browser and is integrated into the website. By integrating the plugins, Facebook receives the information that your browser visited the corresponding page of our website, even if you do not have a Facebook account or are currently not logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and is stored there. If you are logged in to Facebook, Facebook can assign your visit to our website directly to your Facebook account. If you interact with the plugins, for example, press the “LIKE” or “SHARE” button, the corresponding information is directly sent to a Facebook server and is stored there. The information will also be published on Facebook and will be shown to your Facebook friends. Facebook may use this information for the purposes of advertising, market research and demand-oriented design of Facebook pages. To this end, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook. If you do not want Facebook to associate the information collected through our website with your Facebook account, you must log out of Facebook before visiting our website. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your relevant rights and setting options for the protection of privacy can be found in Facebook’s data protection information (

b) Twitter
Our website contains plugins of the short message network Twitter Inc. (Twitter). The Twitter plugins (tweet button) can be recognized by the twitter logo on our site. An overview of tweet buttons can be found here ( When you visit a page of our website that contains such a plugin, a direct connection between your browser and the Twitter server is established. Twitter receives the information that you have visited our site with your IP address. If you click the Twitter “tweet button”, while logged in to your Twitter account, you can link the contents of our pages on your Twitter profile. This allows Twitter to associate the visit of our pages with your user account. We would like to point out that, as the provider of the pages, we are not aware of the content of the data transmitted or how it is used by Twitter.
If you do not want Twitter to associate your visit to our sites please log out of your Twitter account.
For further information, please see the Twitter Privacy Policy (

c) Instagram
Our website also uses so-called Social Plugins (“Plugins”) from Instagram, which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. When you visit a page of our website that contains such a plugin, a direct connection between your browser and the Instagram server is established. Instagram transfers the content of the plugin directly to your browser and integrates it into the page. This integration informs Instagram that your browser has visited the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and is stored there. If you are logged in to Instagram, Instagram can immediately associate your visit to our website with your Instagram account. If you interact with the plugins, for example by pressing the “Instagram” button, this information is also transmitted directly to an Instagram server and stored there. The information will also be published on your Instagram account and displayed to your contacts.
If you do not want Instagram to associate the information collected through our website directly with your Instagram account, you must log out of Instagram before visiting our website.
Further information can be found in the data protection declaration of Instagram (

7. Newsletter & Newsletter Tracking
(1) If you register for our newsletter, we will inform you regularly about our current interesting offers and other topics. Your e-mail address as well as your first and last name are mandatory for sending the newsletter. In addition, we save the IP addresses you use and the dates of registration and confirmation.

(2) We use the so-called double opt-in procedure to register for our newsletter. This means that after your registration we will send you an e-mail to the specified e-mail address in which we will ask you to confirm that you wish to receive the newsletter.

(3) After your confirmation we save your e-mail address for the purpose of sending you the newsletter. We use your first and last name to address you personally. The purpose of the double opt-in procedure is to prove your registration and, if necessary, to clarify any possible misuse of your personal data. We may also process the data you provide in order to inform you about other interesting products from our portfolio or to send you e-mails with technical information.

(4) In order for you to receive our newsletter regularly, we require your voluntary consent beforehand. Your consent to the use of your data for the above-mentioned purposes is the legal basis for sending the newsletter (Art. 6 Para. 1 S. 1 lit. a DSGVO).

(5) We store your personal data until we stop sending the newsletter or you revoke your consent. You can declare your revocation by clicking on the link provided in each newsletter, using the form on the website, or by sending a message to the contact details given in the imprint.

(6) We would like to point out that we evaluate your user behaviour when sending the newsletter. For this evaluation, the e-mails sent contain tracking pixels that represent one-pixel image files. One-pixel image files are miniature graphics embedded in HTML-formatted e-mails, which provide us with information about whether and when you opened our e-mail and which links you clicked in the e-mail by means of an ID assigned to you. From this we deduce your personal interests and the success of our newsletter campaigns. Your IP address will also be transmitted to our server, but will not be stored. Conversion tracking can also be used to analyse whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. With the data obtained in this way, we create a user profile in order to tailor the newsletter to your individual interests. The legal basis for the use of the evaluation is also your consent, Art. 6 Para. 1 S. 1 lit. a DSGVO.

(7) You can revoke your consent to the evaluation at any time by unsubscribing from the newsletter in one of the ways described in paragraph 5. The information from the evaluation will be stored as long as you have subscribed to the newsletter. After you have unsubscribed, we store the data purely statistically and anonymously.

(8) Alternatively, you can suppress tracking by deactivating the display of images by default in your e-mail program. In this case, the newsletter will not be displayed completely and you may not be able to use all functions. If you display the images manually, the above tracking will take place.

9) We use the services of Salesforce Pardot, a product for which Germany GmbH, Erika-Mann-Str. 31, 80636 Munich is responsible, to send our newsletter within the scope of order processing. Salesforce Pardot accordingly receives your personal data within the scope of the order processing existing with us. Due to the fact that the use of Salesforce Pardot can transfer personal data to the USA, Salesforce has certified itself according to the EU-US Privacy Shield, The certification confirms an adequate level of data protection according to the implementation decision of the EU Commission. The legal basis for the use of Salesforce Pardot is our legitimate interest pursuant to Art. 6 Para. 1 S. 1 lit. f DSGVO to pursue our business interests and purposes in accordance with the principles described in this paragraph. Your data will be stored by Salesforce Pardot until we discontinue sending you the newsletter or you revoke your consent. Salesforce Pardot may use your data to optimise or improve its own services, e.g. for technical optimisation of the dispatch and presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come. However, Salesforce Pardot does not use the data of our newsletter recipients to write to them or pass them on to third parties.

Salesforce’s privacy policy can be found at

8. CRM system from salesforce
We use the CRM system of the provider Germany GmbH, Erika-Mann-Str. 31, 80636 Munich, Germany, in order to be able to process user queries faster and more efficiently (justified interest according to Art. 6 Para. 1 lit. f. DSGVO ).

salesforce is certified under the Privacy Shield Agreement and thus offers an additional guarantee to comply with European data protection law if data is processed in the USA (

salesforce uses user data only for the technical processing of enquiries and does not pass them on to third parties. In order to use salesforce, it is necessary to provide at least a correct e-mail address. A pseudonymous use is possible. In the course of processing service requests, it may be necessary to collect further data (name, address).

If users do not agree to the collection and storage of data in salesforce’s external system, we offer them alternative contact options for submitting service requests by e-mail, telephone, fax or post.

For more information, please refer to salesforce’s privacy policy:

9. Rights of the persons concerned
You have the following rights:
– To request information about your personal data processed by us in accordance with Art. 15 DSGVO. In particular, you may request information on the purposes of processing, the category of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, a right to rectification, deletion, restriction of processing or opposition, a right of appeal, the origin of your data if not collected by us, and the existence of automated decision-making including profiling and, if applicable, expressive information on their details;
– To demand either the correction of incorrect data or completion of data stored by us in accordance with Art. 16 DSGVO;
– To request the deletion of your personal data stored by us pursuant to Art. 17 DSGVO, unless the processing is necessary to exercise the freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or assertion, for exertion or defense of legal claims;
– To demand the restriction of the processing of your personal data if you dispute the accuracy of the data, if the processing is unlawful but you refuse to deletion of the data and we no longer need the data, but you need it for assertion, for exertion or defense of legal claims pursuant to Art. 18 DSGVO, or you have filed an appeal against the processing pursuant to Art. 21 DSGVO;
– To receive your personal data provided to us, in a structured, current and machine-readable format in accordance with Art. 20 DSGVO or to request its transfer to another responsible person;
– To revoke your given consent to us at any time in accordance with Art. 7 para. 3 DSGVO. As a result thereof, we are no longer allowed to continue processing data based on this consent in the future and
– To complain to a supervisory authority pursuant to Art. 77 DSGVO. Usually, you can contact the supervisory authority of your usual place of residence or workplace as well as our office.

10. Right of appeal
If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 para. 1 sentence 1 letter f DSGVO, you have the right to file an appeal against the processing of your personal data pursuant to Art. 21 DSGVO, provided that there are reasons for this which arise from your particular situation or the appeal is directed against direct advertising. In the latter case, you have a general right of appeal, which we will be implemented without specifying a particular situation.
Would you like to make use of your right of revocation or appeal?
Please send an email to

11. Data security
We use the widespread SSL (Secure Socket Layer) method in connection with the highest level of encryption supported by your browser. Usually, this is a 256 bit encryption. If your browser does not support 256 bit encryption, we use 128 bit v3 technology instead. Whether a single page of our website is transmitted in encrypted form is indicated by the closed display of the key or lock symbol in the upper status bar of your browser.
We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

12. Validity and amendment of this data protection declaration
This data protection declaration is currently valid and has the status as of May 2018. As there will be further development of our website and offers thereof – or due to changed legal or official requirements – this data protection declaration is subject to change at any time without prior notification.
Please note that the current data protection declaration can be downloaded and printed out at any time on the website at

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