DATA PROTECTION DECLARATION

Status: November 2020

1. Data protection at a glance

General notes

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. For detailed information on data protection, please refer to this privacy policy.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. His contact details can be found in the imprint of this website or under point 3 of this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you give it to us. This can be data that you enter in a contact form, for example.

Other data is automatically collected by our IT systems when you visit the website. These are before

all technical data (e.g. Internet browser, operating system or time of the page call). This data is automatically collected as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to complain to the responsible supervisory authority.

You also have the right, under certain circumstances, to request that the processing of your personal data be restricted. For details, please refer to the Privacy Policy under “Right to limit processing”.

Analysis tools and third-party tools

When you visit this website, your surfing behavior can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

External Hosting

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers. This may include, but is not limited to, IP addresses, contact requests, meta and communication data, contract data, contact details, names, web page accesses and other data generated by a website.

The use of the hoster is for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO).

Our hoster will only process your data to the extent necessary to fulfill its performance obligations and will follow our instructions regarding this data.

We use the following hoster:

1&1 IONOS SE
Elgendorfer Str. 5756410
MontabaurGermany

Conclusion of a contract for order processing
In order to guarantee data protection compliant processing, we have concluded a contract for order processing with our hoster.

SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as site operator. You can recognize an encrypted connection by the fact that the address line of your browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

3. General notes and mandatory information

Privacy
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and according to the legal data protection regulations as well as this privacy policy.

When you use this website, various personal data is collected.

Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how we do this and for what purpose.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

Storage duration
Unless a more specific storage period has been specified within this data protection declaration, your personal data will remain with us until the purpose for which it was collected ceases to apply. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons have ceased to apply.

Note on data transfer to the USA
Among other things, our website includes tools from companies based in the USA. If these tools are active, your personal data may be transferred to the US servers of these companies. We would like to point out that the USA is not a safe third country in terms of EU data protection law. US companies are obliged to release personal data to security authorities without you as the affected party being able to take legal action against this. Therefore, it cannot be excluded that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.

Note on the responsible authority
The person responsible for data processing on this website is:

DyeMansion GmbH

Robert-Koch-Strasse 1,

82152 Planegg,

Germany

Phone: +49 (0)89 4141705 00

e-mail: hallo@dyemansion.com

Contact details of our data protection officer
We have appointed a data protection officer for our company.
He can be reached at the following address:

Confident Data GmbH

Machtlfingerstraße 26,

81379 Munich,
Germany

e-mail: datenschutz@confidentdata.de

Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke a previously given consent at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing that took place until the revocation remains unaffected by the revocation.

Your rights as a data subject:

Right to object to the collection of data in special cases and to direct advertising (Art. 21 DSGVO)
IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIFIC SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 DSGVO).

YOUR PERSONAL DATA WILL BE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING,

SO YOU HAVE THE RIGHT TO OBJECT AT ANY TIME AGAINST THE PROCESSING YOU

PERSONAL DATA CONCERNING THE PURPOSE OF SUCH ADVERTISING

THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT ADVERTISING IN

CONNECTION IS ESTABLISHED. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION ACCORDING TO ART. 21 PARA. 2 DSGVO).

Right to appeal to the competent supervisory authority
In the case of violations of the DPAs, the persons concerned have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the suspected violation. This right of appeal is without prejudice to other administrative or judicial remedies.

Right to data transferability
You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent technically feasible.

Right of access, deletion and correction

Within the framework of the applicable legal provisions, you have the right to free

Information about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correct or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.

Right to limit processing
You have the right to request that the processing of your personal data be restricted. To do so, you can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to request that we limit the processing of your personal data.
  • If the processing of your personal data was/is done unlawfully, you can request the restriction of the data processing instead of the deletion.
  • If we no longer need your personal data, but you do need it to exercise, defend or assert legal claims, you have the right to request that we limit the processing of your personal data instead of deleting it.
  • If you have lodged an objection under Art. 21 para. 1 DSGVO, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to demand that the processing of your personal data be restricted.
  • If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of an important public interest of the European Union or a member state.

4. Data collection on this website

Cookies
Our Internet pages use so-called “cookies”. Cookies are small text files and do not cause any damage on your end device. They are either temporarily stored on your device for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until your web browser automatically resolves them.

In some cases, third-party cookies may also be stored on your terminal device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for the processing of payment services).

Cookies have various functions. Many cookies are technically necessary, since certain

Website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.

Cookies, which are required for the electronic communication process or for the provision of certain functions you have requested (e.g. shopping basket function), are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of his services.

If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

You can set your browser to inform you about the setting of cookies and

Allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or generally

and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the scope of this data protection declaration and, if necessary, request your consent.

Cookie consent with the Borlabs Cookie tool
Our website uses Borlabs Cookie Content technology to obtain your consent to store certain cookies in your browser and to document this consent in a manner consistent with data protection. The provider of this technology is Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg, Germany (hereafter Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, which stores the consents you have given or the revocation of those consents. This information is not shared with the Borlabs cookie provider.

The collected data is stored until you request us to delete it or until you delete the Borlabs cookie itself or until the purpose for which the data is stored no longer applies. Mandatory legal retention periods remain unaffected. Details on the data processing of Borlabs cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/

Borlabs cookie content technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 sentence 1 lit. c DSGVO.

Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version Operating system used

Referrer URL

Hostname of the accessing computer

Time of server request IP address

This data is not merged with other data sources.

The collection of these data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – for this purpose the server log files must be recorded.

contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b DSGVO if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases the processing is based on our legitimate interest in

effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO), provided that this has been requested

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to its storage or until the purpose for which it was stored no longer applies

(e.g. after completion of the processing of your request). Mandatory legal provisions – in particular retention periods – remain unaffected.

Inquiry by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your inquiry including all personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b DSGVO if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases the processing is based on your consent (Art. 6 para. 1 lit. a DSGVO) and/or on our legitimate interests (Art. 6 para. 1 lit. f DSGVO), as we have a legitimate interest in the effective processing of the inquiries addressed to us.

The data sent to us by you via contact requests will remain with us until you request us to delete it, revoke your consent to store it or the purpose for which it was stored no longer applies.

(e.g. after completion of the processing of your request). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

salesforce
We use the CRM system (Customer Relationship Management System) salesforce of the provider salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich, in the context of a legitimate order processing in order to be able to process user inquiries faster and more efficiently. Legal basis for the use of Salesforce is our legitimate interest according to Art. 6 Abs.1 S. 1 lit. f DSGVO, to pursue our business interests and purposes.

We have signed a contract with Salesforce to use the Sales Cloud. Through this contract, Salesforce assures that they process the data in accordance with the basic data protection regulation and guarantee the protection of the rights of the data subject.

We have been assured that when using Salesforce, there are generally no data transfers to countries outside the European Union. If, however, data is transferred to third countries outside the EU, as defined by the Data Protection Regulation, Salesforce undertakes to comply with approved binding internal data protection regulations (Binding Corporate Rules), as defined by Art. 46 Para. 2 lit. b DSGVO, and with the standard data protection clauses of the European Commission, as defined by Art. 46 Para. 2 lit. c and d DSGVO.

A statement from Salesforce on data transfers to third countries can be found here:
https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/EU-Data-Transfer-Mechanisms-FAQ.pdf

Salesforce has been awarded the TRUSTe Privacy Seal and limits access to information to what is legally permitted. In addition, the Salesforce Sales Cloud is certified by robust security standards, including PCI-DSS, SOC2, ISO 27001

Salesforce uses user data only for the technical processing of the inquiries and does not pass them on to third parties. In order to use salesforce, it is necessary to provide at least a correct e-mail address. A pseudonymous use is possible. In the course of processing service requests it may be necessary to collect additional data (name, address).

If users do not agree to data collection via and storage of data in salesforce’s external system, we offer alternative ways for users to submit service requests via email, phone, fax, or mail.

For more information, users should refer to salesforce’s privacy policy at https://www.salesforce.com/de/company/privacy/.

Order processing
We have a contract with salesforce for order processing in which we commit salesforce to protect our customers’ data and not to share it with third parties.

5. Social media

Facebook Plugins (Like & Share button)
On this website plugins of the social network Facebook are integrated. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

You can recognize the Facebook plugins by the Facebook logo or the “Like Button” (“Like”) on this website. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When you visit this website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like-Button” while you are logged in to your Facebook account, you can link the contents of this website on your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information on this in the Facebook privacy policy at: https://de-de.facebook.com/privacy/explanation.

If you do not want Facebook to associate your visit to this website with your Facebook user account, please log out of your Facebook user account.

The use of the Facebook plugins is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media.

If consent has been requested, processing shall be carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

Data transmission to the USA is based on the standard contract clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Twitter Plugin
On this website functions of the Twitter service are integrated. These functions are offered by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transferred to Twitter in the process. We would like to point out that we, as the provider of the sites, have no knowledge of the content of the transmitted data or its use by Twitter. For further information, please refer to the privacy policy of Twitter at: https://twitter.com/de/privacy.

The Twitter plugin is used on the basis of Art. 6 para. 1 lit. f DSGVO. The

Website operators have a legitimate interest in the widest possible visibility in the social media.

Data transmission to the USA is based on the standard contract clauses of the EU Commission. Details can be found here:
https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

You can change your privacy settings on Twitter in the account settings at https://twitter.com/account/settings

Instagram Plugin
On this website functions of the Instagram service are integrated. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA 94025, USA integrated.

If you are logged in to your Instagram account, you can link the contents of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your account. We would like to point out that we, as the provider of the sites, have no knowledge of the content of the transmitted data or its use by Instagram.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the USA is based on the standard contract clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and
https://de-de.facebook.com/help/566994660333381.

Please see the Instagram Privacy Policy for more information:
https://instagram.com/about/legal/privacy/.

6. Third-party analysis tools, advertising and plugins

Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. This data may be summarized by Google in a profile which is assigned to the respective user or his terminal device.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google on the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the USA is based on the standard contract clauses of the EU Commission.
Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.

IP Anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.

Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can find more information on how Google Analytics handles user data in the Google privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de.

Order processing
We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Storage duration
User and event-level data stored at Google that is linked to cookies, user IDs (e.g., User ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Details can be found under the following link:
https://support.google.com/analytics/answer/7667196?hl=de

Google Ads
We use Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third party websites if the user enters certain search terms in Google (keyword targeting). Furthermore, targeted advertisements can be played out on the basis of the user data available at Google (e.g. location data and interests) (target group targeting). We as website operators can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our ads and how many ads led to corresponding clicks.

The use of Google Ads is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in marketing his service products as effectively as possible.

Data transmission to the USA is based on the standard contract clauses of the EU Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.

Google AdSense
This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Adsense we can have targeted advertisements of third party companies displayed on our site. The contents of the advertisements are based on your interests, which Google determines based on your previous user behavior. Furthermore, contextual information such as your location, the content of the visited website or the Google search terms you entered are also taken into account when selecting the appropriate advertisement.

Google AdSense uses cookies, web beacons (invisible graphics) and similar recognition technologies. Hereby information like the visitor traffic on these pages can be evaluated.

The information collected by Google Adsense about the use of this website (including your IP address) and the delivery of advertising formats is transferred to a Google server in the USA and stored there. This information can be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

The use of AdSense is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the most effective marketing of his website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the USA is based on the standard contract clauses of the EU Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.

Google Remarketing
This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user behavior on our website (e.g. click on certain products) in order to classify you into specific advertising target groups and then to play out suitable advertising messages to you when you visit other online offers (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked with the device-spanning functions of Google. In this way, interest-related, personalized advertising messages, which were adapted to you depending on your previous usage and surfing behavior on one device (e.g. cell phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising by clicking on the following link:
https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in marketing his products as effectively as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO; the consent can be revoked at any time.

You can find further information and the privacy policy in Google’s privacy policy at
https://policies.google.com/technologies/ads?hl=de.

Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google conversion tracking allows Google and us to see if the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that can be used to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of Google Conversion Tracking is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behavior in order to optimize both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information about Google Conversion Tracking, please see the Google Privacy Policy:
https://policies.google.com/privacy?hl=de.

Leadfeeder
At the same time as using Google Analytics, this website uses the Leadfeeder service, which is operated by Liidio Oy, Mikonkatu 17, 0100 Helsinki, Finland. Leadfeeder accesses the list of IP addresses of website visitors provided by Google Analytics in the analysis and links the list of IP addresses with information about the companies that can be found on the Internet at these IP addresses. Due to the shortening of the IP addresses of the website visitors already carried out when using Google Analytics, a direct personal reference is not established. A personal reference can presumably result from the examination of the linked company information.

WordPress Stats
This website uses the WordPress tool “WordPress Stats” to statistically evaluate visitor access. The provider is Automattic Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA.

WordPress Stats uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). WordPress Stats collects for analysis, among other things, log files (referrer, IP address, browser, etc.), the origin of website visitors (country, city) and what actions they have taken on the site (e.g. clicks, views, downloads). The information thus collected on the use of this website is stored on servers in the USA. Your IP address is anonymized after processing and before saving.

The use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

WordPress Plugins Contact Form 7, CFDB7 and Forms: 3rd-Party Integration
This website uses the WordPress plugin Contact Form 7 including the addons CFDB7 and Forms: 3rd-Party Integration to efficiently enter contact requests submitted via the website’s contact form into our CRM system and forward them to the responsible parties. The supplier of WordPress is Automattic Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA.
The use of WordPress Contact Form 7 and its extensions CFDB7 and Forms: 3rd-Party Integration is based on our legitimate interest according to Art. 6 para. 1 lit. f DSGVO. Our legitimate interest consists in an efficient processing of contact requests from potential interested parties of our company. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO; the consent can be revoked at any time.

WordPress Plugin Easy Appointments
This website uses the WordPress plugin Easy Appointments. Provider of WordPress is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA. The plugin helps us to organize appointments with interested parties at trade shows, events, etc. efficiently via the respective trade show presence on our website. To organize appointments in a meaningful way, it is necessary to enter the contact data of the person concerned. The data entered in the contact form will be processed exclusively on the basis of your consent in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke this consent at any time.

YouTube with enhanced data protection
This website integrates videos from YouTube. The operator of the site is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in advanced privacy mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this site before they watch the video. However, the enhanced privacy mode does not necessarily preclude the sharing of information with YouTube partners. For example, YouTube connects to the Google DoubleClick network regardless of whether you are watching a video.

As soon as you start a YouTube video on this website, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged in to your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube can store various cookies on your end device after starting a video or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to gather video statistics, improve the user experience and prevent fraud.

It is possible that after the start of a YouTube video, further data processing operations may be triggered, over which we have no influence.

YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information about YouTube’s privacy policy, please see their privacy policy at: https://policies.google.com/privacy?hl=de.

Google Maps
This site uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offers and to make it easy to find the places we have indicated on the website. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the USA is based on the standard contract clauses of the EU Commission. Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

More information on the handling of user data can be found in the Google privacy policy: https://policies.google.com/privacy?hl=de.

7. DyeMansion Newsletter

Newsletter data
If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties.

The processing of the data entered in the newsletter registration form is exclusively

Basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of your data, your e-mail address and its use for sending the newsletter at any time, for example by clicking on the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you

Unsubscription from the newsletter is saved by us or our newsletter service provider Salesforce Pardot and deleted from the newsletter distribution list after the newsletter has been cancelled. This does not affect data that has been stored by us for other purposes.

After you have been removed from the newsletter distribution list, your e-mail address will be deleted from our or

Newsletter service providers may be stored in a blacklist to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (this represents our legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

Newsletter service provider Salesforce Pardot

For the dispatch of our newsletters we use the services of Salesforce Pardot, a product for which Salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich, Germany, is responsible, within the scope of a lawful order processing.

With the help of Pardot we can analyze our newsletter campaigns. This way we can determine whether a newsletter message was opened and which links were clicked on, if any. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you do not want to receive analysis from Pardot, you must unsubscribe from the newsletter. For this purpose we provide a link in every newsletter message.

The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. Data that has been stored by us for other purposes remains unaffected.

We have been assured that when using Salesforce, and therefore also Pardot, there are generally no data transfers to countries outside the European Union. If, however, data is transferred to third countries outside the EU, as defined by the Data Protection Act, Salesforce undertakes to comply with approved binding internal data protection regulations (Binding Corporate Rules), as defined by Art. 46 Para. 2 lit. b DSGVO, and with the standard data protection clauses of the European Commission, as defined by Art. 46 Para. 2 lit. c and d DSGVO.

A statement from Salesforce on data transfers to third countries can be found here:
https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/EU-Data-Transfer-Mechanisms-FAQ.pdf

Salesforce has been awarded the TRUSTe Privacy Seal and limits access to information to what is legally permitted. In addition, the Salesforce Sales Cloud is certified by robust security standards, including PCI-DSS, SOC2, ISO 27001

Salesforce’s privacy policy can be found at https://www.salesforce.com/de/company/privacy/

Order processing
We have a contract with salesforce for order processing in which we commit salesforce to protect our customers’ data and not to share it with third parties.

8. Applications at DyeMansion

Handling of applicant data
We offer you the opportunity to apply for a job with us (e.g. by e-mail, by post or via online application form). In the following we will inform you about the scope, purpose and use of your personal data collected during the application process. We assure you that the collection, processing and use of your data will be in accordance with the applicable data protection laws and all other legal requirements and that your data will be treated in strict confidence.

Scope and purpose of data collection
If you send us an application, we will process your associated personal data (e.g. contact and communication data, application documents, notes taken during job interviews, etc.) to the extent that this is necessary to make a decision on the establishment of an employment relationship. The legal basis for this is § 26 BDSG-neu under German law (initiation of an employment relationship), Art. 6 para. 1 lit. b DSGVO (general contract initiation) and – if you have given your consent – Art. 6 para. 1 lit. a DSGVO. Consent can be revoked at any time. Within our company, your personal data will only be passed on to persons involved in the processing of your application.

If the application is successful, the data submitted by you will be stored in our data processing systems on the basis of § 26 BDSG-neu and Art. 6 para. 1 lit. b DSGVO for the purpose of the employment relationship.

Data retention period

If we are unable to offer you a job, if you reject a job offer or if we withdraw your application, we reserve the right to keep the data you have submitted with us for up to 6 months from the end of the application procedure (rejection or withdrawal of the application) on the basis of our legitimate interests (Art. q 6 para. 1 lit. f DSGVO).

The data is then deleted and the physical application documents destroyed. The storage serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required after the 6-month period (e.g. due to an imminent or

pending litigation), a deletion only takes place when the purpose for further storage no longer applies.

A longer storage period can also take place if you have given your consent (Art. 6 para. 1 lit. a DSGVO) or if legal storage obligations prevent deletion.

Admission to the applicant pool

If we do not offer you a job, there may be the possibility to add you to our pool of applicants. If you are accepted, all documents and details from your application will be transferred to the applicant pool in order to contact you in case of suitable vacancies.

Admission to the applicant pool is based solely on your explicit

Consent (Art. 6 para. 1 lit. a DSGVO). Consent is voluntary and has no relation to the ongoing application procedure. The person concerned can revoke his or her consent at any time. In this case, the data will be irrevocably deleted from the applicant pool, unless there are legal reasons for retention.

The data from the applicant pool will be irrevocably deleted no later than two years after consent has been granted.

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